Reece Pacheco of Shelby.tv

Mark sits down with Shelby.tv founder and CEO Reece Pacheco. They talk about how to make video social, how to pivot a business as a team, as well as improving discovery and monetization strategies for video content.

Time Codes:
00:00- INTRO My guest is the CEO of Shelby.tv, tune in to hear more!
00:47 Welcome to This Week In Venture Capital, our guest is Reece Pacheco of Shelby.tv
1:45 Reece, what is your background story?
3:00 What was HomeField?
4:00 What is the economic model of HomeField?
5:10 Was HomeField useful as a recruiting vehicle?
Mark and Reece talk marathons
8:20 What was the epiphone that made you change from HomeField to Shelby?
10:30 How Mark was the "Simon Cowell" of Shelby.tv
12:45 What is Shelby.tv trying to do? What is your vision?
15:00 How do you make a video viral?
17:00 Explanation of how Shelby makes video social
18:02 Will Shelby be able to adapt, to pick videos for you?
18:38 Will Shelby turn lean-forward content into lean-back content?
22:59 So you'll be able to curate favorites?
24:16 How far back will Shelby go back in your Twitter history?
24:43 How does Shelby plan to make money?
25:00 Everyone is becoming a publisher
25:20 Why don't you like traditional advertising?
27:00 Let's talk about Mac Vs. Pc and traditional advertising
28:00 Maybe it's a testament to how enthusiastic I was about your original product, that I'm resistent.
28:35 Mozy Pro Ad
30:40 Let's talk more about social viewing. Do you try and get users Tweeting at each other?
35:00 are you Flipboard for video?
41:10 On Shelby do you imagine having channels? How are you going to improve discovery?
42:27 If content is King, then context is its Crown
45:00 Fenwick & West Ad
49:00 Is cable dying? What's going to move into that space?
49:49 Marks responses to what Apple is doing.
51:25 Why Apple Tv isn't good.
52:25 YouTube has the entire market to themselves.
54:00 Amazon is the smartest company on the Internet, and discussion of the Kindle Fire.
56:04 Hulu! For the first time, Mark thinks Hulu can succeed
1:00:40 YouTube gave out millions of dollars for 18 months of exclusivity. What YouTube has locked up all the digital media shortform content producers for the next 18 months.
1:02:00 The future of the Internet is video.
1:03:50 Openness needs to win.
1:22:56 Wrapping up! Thanks to Mozy and Fenwick & West, and thanks Reece!

Category:

• News
• Science & Tech

Starring:

• Mark Suster

Directed by:

• Ian Hinck
• Kenny Chen
• Ben Wilbur
• Branden Lymer

Produced by:

• Sam Osborn

Tags:

• TWiVC E064YT
• Mark Suster
• Reece Pacheco
• Shelby.tv
• Social Video
• Media
• CPM
• Mass Media
• Flipboard
• Twitter
• Venture Capital
• Mozy
• Mark Venture

[goMITbeavers]

Critical tips.

1) Better understand your consumers and what they are consuming; it's no coincidence that Suster stressed talking about commercials and prodded about why Shelby.tv is adverse to ads. (You have to remember that commercials are content too.)

2) Listen to Mark about cutting down on the "hyperbole" (~1:18:50). Some of this word garbage is the entrepreneur's equivalent of Broca's aphasia.

3) Also, enough with the 'athlete' jokes and references, it's time to get a new writer.

[goMITbeavers]

This video is less of a discussion as it is more of a coaching session.[Which makes for a great episode.]

The most overwhelming thing I picked up, and maybe Suster is calling this out in his critique, is that Reese Pacheco does not come off as very well read in regards to the video presentation space nor (very importantly) media consumption behaviors.

[HumphreyHPL]

Did anyone else think that Reece doesn't like to take advice or that he was being sarcastic when he said "Bravo" on Marks last comment. I know he was taking some heat but be humble and take advice for a veteran who spends every day in this space talking to the influencers this guy is trying to reach. Great job Mark I totally agree with you and I think Reece does to but he doesn't realise it. I hope Reece takes on your advice. He is definitely drinking from the Koolaid! :)

[brxxt]

1:07 - love it. Thanks, Mark!

[HowToBecomeTV]

Awesome episode! Did I say this was awesome? Please do more like this. Thanks to Reece Pacheco for taking the heat from Mark! March on to the dawn gentz!

[seanmaxwellmurphy]

loved the last 20 minutes of the episode. great conflict. i think suster is 100% right. fantastic advice. will re-watch from time to time.