Predictably Irrational, by Dan Ariely - We Read For You

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Uploaded by on Nov 16, 2010

Human beings are crazy creatures. Understanding human behaviour, what motivates us and drives our choices, is imperative for marketers and
business leaders. In this session of We Read For You, Rob Stokes discussed 'Predictably Irrational: The Hidden Forces That Shape Our
Decisions' written by Dan Ariely. This book offers a concise summary of why today's social science increasingly treats the 'markets-know-best' model as a fairy tale.

Brought to you by the University of Stellenbosch Business School (USB-ED)

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Education

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  • Well I thought this would be a lecture with Dan talking, not some guy. Certainly the title of the video seems to indicate that. So, no thank you.

  • 6.95 out of 10 only !!!!!!!!!!

    I would say no comments on that ...

    Many thanks

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