Viral Rockstars

For the full story go here
http://adspace-pioneers.blogspot.com/2008/08/viral-rockstars-you-create-conte...

We have had enough of Advertising/Digital Agencies telling us that they have created a 'viral'. You do not make 'virals', people decide what is viral, you just create the content.

Ad Agencies who claim that they have made a 'viral' is kind of like an amateur musician claiming that they are already a Rockstar. We got part time musician/part time blogger Jye Smith to pretend to be the 2009 ARIA Award winning musician and perform a secret show in Pitt St Mall.

Hightlights
O:54 Julian: Did you hear about the secret show on Myspace? Old Man: *Sheepishy shrugs* Nope...(We don't believe him)

1:07 Jye: Would you like a photo with me? Girl 1: Yep Girl 2: That is going on my wall!

Teenage girls dropping Facebook references. Priceless!

Jye Smith - http://www.jyesmith.com
Julian Cole - http://adspace-pioneers.blogspot.com/
Scott Drummond - http://marketingmag.com.au/

In response to this: http://adspace-pioneers.blogspot.com/2008/08/bmf-we-be-viral-before-we-launch...

Category:

Education

Tags:

• advertising
• agency
• Cole
• digital
• Julian
• Jye
• Rockstar
• Rockstars
• Secret
• Show
• Smith
• Viral

[radicoolfool]

Nice Julesa,

if you ever need a folk superstar I've actually already been commemorated into the hall of fame. Call my manager and we'll see if I have time in my schedule.

Hanley

[frenzypuppy]

Ha! my favourite bit is the guy walking past with throwing the 'Peace Out' sign saying "Jye Smith" Way cool. Arse.

Nice work Jules. Loving it.