Is it real? Issues with Google Insights

So lately I've been seeing all kinds of blog posts of people going using Google Insights drawing huge insightful claims via the tool.

It's a cool tool, no doubt, is it real though? I worry that people do a comparison and then jump into a huge wonderzone on what the data means.

Graphs pretty there for it backs up whatever my claims I'm tying to make in a blog entry.

Its pretty silly really and its only a piece of the picture. Its not end all be all data, and it lacks real understanding of why you are looking at ya see in its pretty composition of lines and maps etc.

Too many bloggers right now are going to town using Insights and trying to fill in the blanks on what the data means.

Its "search term" not "what people are thinking about right now". There's plenty of stuff I'm interested in that I never put into a search engine there for what.. it doesn't count?

What's the validity behind the data? In the end what insight does Google Insights really bring to the table? For me its amusing but hard to really back up with meaning, it lacks context and why and doesn't account for what people don't type into to Google, and yet I get the sense at times that the world outside a search engine, doesn't matter.

Category:

People & Blogs

Tags:

• googleinsights
• google
• floozyspeak
• screencast