The Blue Bottle Craft of Coffee Book Trailer

The Blue Bottle Craft of Coffee: Growing, Roasting, and Drinking, with Recipes by James Freeman, Caitlin Freeman, and Tara Duggan

In stores October, 2012

One of the country's most celebrated roasters explains how to choose, brew, and enjoy the new breed of artisan coffees at home, along with 40 inventive recipes that incorporate coffee or taste good with a cup.

In The Blue Bottle Craft of Coffee, founder James Freeman explores beans from around the globe, then guides readers through roasting at home using standard kitchen tools, brewing the perfect cup of coffee, and making espresso-based drinks like a pro. He also reveals a home method for cupping (the best method of tasting coffees for quality control.) with Blue Bottle pastry chef Caitlin Freeman's recipes for coffee-inspired treats and more than 200 stunning photos, this rich package will appeal to coffee aficionados everywhere.

For more information about The Blue Bottle Craft of Coffee, visit http://bit.ly/LinNpq.
Film by Todd Porter and Diane Cu, http://whiteonricecouple.com/

• Category

  Education

[Marc-Etienne Gingras]

I really don’t understand when being someone who like good things started to mean snob ?? And those people who strive for the best in the world of coffee are also helping poor families in all the areas where the coffee is growing to live a better life by paying them what their green beans are really worth. Those roasters practice what is called the direct trade.

[Marc-Etienne Gingras]

Oh! and plus, those baristi are doing all those "snob" things to serve YOU the best cup of coffee. So please stop being so hypocrite and ungrateful, it’s fucking annoying...

[Matt Lawrence]

haha wow. Comment sections are always great, and this one doesn't disappoint. I think with anything like this, you have to find a balance between cultured and pretentious. There are going to be some people who'll like anything because it's hip or fancy and others who'll hate it for exactly the same reason. This book is for the rest of us who just want to learn about good coffee. I read and loved it and now brew pour over coffee in my kitchen. Can't wait to find a good shop doing the same.

[mcerhard]

you've probably never heard of it.

[glg20decoy]

Three Africans For LIFE!

[McChuck32]

I really like coffee, live in the San Francisco Bay Area and drink Blue Bottle Coffee. Also I own the book. That said, these people, their book and business are about doing something well, for the pleasure of it. That isn't snobbish, it is an engaging and interesting way to live. This process is inclusive rather than elitist. I have been educated, entertained and inspired by their example…making better coffee is a wonderful bonus that last a lifetime.

[paul gay]

I've seen much worse when it comes to pretentious coffee.

[PhotoHackers]

Well done video.

[zippy2u]

I love good coffee and I appreciate those who try to bring it to the rest of us, but this video is annoyingly pretentious and leaves me wanting to hit the nice proprietors with a cream pie.

[Rich Helms]

I thought the video was nice. They are serious about their coffee and you can read that as snobbish, personally I read it as passionate.