Real World Focus Groups

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Uploaded by on Jul 29, 2009

If youve had any interaction with our agency or employees in the past year, then were sure you havent missed the fact that we moved into new space just a few weeks ago. As an agency with a considerable number of clients marketing brands in residential and commercial construction, helping our clients get their message to the contractors that use them is an important part of what we do.

So we decided to take advantage of the fact that weve had various construction trades working on our new space for several months and spent a few hours talking to them on the job. Among those we talked with were our general contractor as well as painters, electricians, the crews installing drywall and flooring, even the team setting up the computer cabling and conferencing systems.

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