Presentation by Shawn Gunn of NAVTEQ at South-by-Southwest (SXSW) Interactive conference in Austin, TX on March 16, 2010
Location-Based Marketing and Advertising: Targeting the Mobile Consumer
Location based advertising is a new, exciting mobile advertising opportunity with huge potential. Powering navigation devices, mapping and social networking applications with advertising enables advertisers to target consumers where they are and when they are looking for information and incentives. Consumers will thus receive enticing offers and promotions in an unobtrusive yet relevant manner.
See more videos of SXSW 2010 at http://YouTube.com/Miiacom
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