Heather Hansson, Ed Pontis - The Midas Touch

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Uploaded by on Mar 5, 2010

Using online service and customer relationship management tools to turn your service customer retention into gold!

Everyone knows that the service department generates a ton of revenue for the dealership and with the current state of the economy, many changes are occurring within the automotive industry that will have a huge impact to those dealerships that pull through. When looking to make improvements with the resources and processes you have in your service department, online service tools combined with the power of your customer relationship management (CRM) tools will help you find there is more money to be made and savedyou just need to know where to look and what to touch to turn it to gold!

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