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Audi A1: We light up the dark

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Uploaded by on Jan 15, 2010

For more information on the Audi A1 check out www.eurocarnews.com - Audi A1: Light designer André Georgi explains the complex graphics which are created in the interplay between the daytime running lights, the turn signals and the dipped headlights.

Can a car look concentrated and decisive? Yes, it can. The headlights play an important role in this; they are the eyes of a car, so to speak. People convey emotions such as happiness, joy and sadness with their eyes. On a car, the lights influence the character of the front end and this also applies to the Audi A1, which in future will be the smallest member of the Audi family.

The innovative LED lighting technology provides the designer with completely new levels of freedom. And on the A1, the headlights display decisiveness and concentration, similar to an athlete poised in the starting blocks with a sparkle in the eyes.

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