David Kirkpatrick discusses Facebook in the public sector

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Uploaded by on Nov 17, 2011

David Kirkpatrick, author of "The Facebook Effect," talks about how Facebook has changed the way government needs to interact with the public, as the public has a higher demand for better customer service and a demand for government to be where they are -- whether that is on Facebook, other social media networks, or on their smartphones. David also tackles the question of how government agencies should respond to negative comments.

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