Brand Equity EP 5 SEG 1
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Uploaded by prashantdr on Jul 19, 2009
Brand Equity is ET NOW's advertising and marketing weekly feature show. Brand Equity presents news, expert opinions, reviews and commentary on India's advertising and marketing industry.
In this episode, Brand Equity takes a look at consumer spending habits across 6 Indian metros, looks at corporate relationships in a new light, meet DDB's Bob Scarpelli, exposes a scam advertisement, covers the launch of Man United Cafe in Mulund, Mumbai and takes a look at two of Piyush Pandey's favourite commercials.
Original Airing Date: Wed, July 15, 2009 07:30pm, 10:30pm. Sat July 18, 9:30am and Sun July 19, 5pm
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