Public Relations

Karla Jo Helms on Public Relations

Well, public relations is really a way to take an idea that you have, or a vision that you have, and make people start thinking the way that you want them to think about it, or change their minds if they are not already thinking that way, so that when you deliver your marketing materials, people already have an idea that you have planted in their minds and that they are more receptive to respond to your marketing. So, the whole purpose of business PR is to make sure that you get a better return on investment for your marketing dollars.


[Jamie Sene]

PR and marketing go hand-in-hand. As a general rule typically PR proceeds marketing, but you can do it after marketing or before marketing. If you have already been marketing a lot and you havent been doing PR, your message has been out there a lot, but yet there are a lot of people you havent gotten as clients, so what you do is, you use a PR campaign to lend credibility to what you are doing. They may have seen your ads many, many times before, and never called you. All right. So, now they see you in a format that isnt selling necessarily, but is touting how good you are, what youve done, your good works and now you have credibility and now maybe they will contact you. If you lay the groundwork before marketing and do PR, when you place your ads, you are credible suddenly. It separates the professional marketer; PR actually separates the professional marketer from the amateur. I know one banker in particularly, he had a certain clientele and he wanted to drive a new clientele into his market and he had been doing traditional ads and so forth. Through a very smart PR campaign, he got an interview on Fox News. All right, that interview suddenly lent so much credibility to this person, he actually started getting new clients, big time clients with money, contacting him because they saw him on Fox News. That is not advertising you can pay for, that is PR

Category:

Education

Tags:

• Karla Jo Helms
• Public Relations
• PR and Marketing
• Jamie Sene
• JoTo Extreme PR
• PR firms

[xenomorphman]

Excellent advice.