BMW - Billboard War

The video part of a viral campaign for BMW. 1 billboard was purchased for only a week, but that was enough time to film and photograph it. It continues to live a life of its own online.

Written and directed by Alexander van Walsum


We started by sending the video and photos to BMW fan blogs:

http://www.bimmerfile.com/2009/04/13/bmw-checkmates-audi-ad/

http://www.bmwblog.com/2009/04/13/billboards-war-bmw-vs-audi/

http://www.bmwblog.com/2009/04/13/billboards-war-bmw-vs-audi/3427670671_84979...



then the mainstream press took notice:

http://wheels.blogs.nytimes.com/2009/04/23/audi-and-bmw-engage-in-billboard-b...

http://www.newyorker.com/online/blogs/jamessurowiecki/2009/04/billboard-wars....

http://thestar.blogs.com/recession/2009/04/luxury-car-smackdown-audi-v-bmw.html



it "went viral":

http://ffffound.com/image/499f8265bd87c1bb832fa5227eeb1c7cab26b7c4?c=4399505

http://failblog.org/2009/05/01/audi-billboard-fail/

http://www.ebaumsworld.com/pictures/view/80607979/

http://digg.com/autos/Advertising_War_BMW_vs_Audi_in_Santa_Monica



it encouraged participation:

http://wot.motortrend.com/6522104/marketing/audi-vs-bmw-billboard-war-everyon...

http://1.bp.blogspot.com/_8XdRsr30e24/SeoRoUIXZyI/AAAAAAAAARQ/y_hzwA9jbHI/s16...

http://jalopnik.com/photogallery/audibmwboardwars/

http://news.automedia.bg/read/6822.html



and reached all around the world:

http://news.caradisiac.com/Video-Pub-Audi-et-BMW-jouent-au-berger-et-a-la-ber...

http://www.audiblog.nl/?p=14546&cpage=1

http://designwork-s.com/article/117583282.html

http://www.topgear.ro/blog/2009/04/audi-si-bmw-joaca-sah/

http://www.adme.ru/audi/bmw-postavila-mat-audi-juggernaut-advertising-43042/

http://vietbao.vn/O-to-xe-may/BMW-va-Audi-dau-khau-bang-quang-cao/11105857/350/

Category:

Autos & Vehicles

Tags:

• BMW
• Audi
• billboard
• war