AMEX "Plum Pink Berry"

American Express's newest offering, the Plum Card, came our way via the good folks over at Crispin Porter and Bogusky.

Coming up with a visual idea representing the card's advantageous trade terms was only half the fun as we then had to convince Pinkberry to lend us what amounted to two full stores of merchandise, furniture, and yes... cocoa puffs. Needless to say that our Korean connections came in handy when we found ourselves asking Young Lee and Shelly Hwang for all of it.

In our second spot, the goal was to keep the same narrative structure but apply it to Music Direct and their audiophile offerings. Needless to say, without the gracious help from Music Direct in procuring all of the equipment, the spot would not have been possible. Thanks Josh!

Category:

Film & Animation

Tags:

• amex
• pink berry
• pink berry commercials.