The use of Spanish vs. English language advertising to Hispanics - Newlink Conversations #4

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Uploaded by on Apr 4, 2011

Felipe Korzenny, Founder and Director of the Center for Hispanic Marketing Communication at Florida State University and author of a new book: Hispanic Marketing: Connecting with the New Latino Consumer, discusses the use of Spanish versus English to reach Hispanics, on Newlink Conversations; Dialogue, Debate and Discovery featuring experts on the Hispanic market with opinions that matter.

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