The Seven New Powers of Book Design - Printing Press
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Uploaded by stunningbooks on Jul 21, 2007
Watch one of the most remarkable transformations in the history of writing, as the Western world switched from a multi-sensory, holistic, visually stimulating way of consuming information, to an entirely black and white, dry, empirical method...
Excerpts from the standing room only presentation delivered at the NSA Annual Convention in San Diego, July 10, 2007.
Topics covered in this video series: gutenberg, gutenberg printing press, printing press, color and the brain, neuroscience of color, fonts, books and fonts, typography, book shape, book branding, book packaging, book packagers, book designers, book marketing, differentiation, viral book marketing, book Renaissance, publishing Renaissance, illuminated manuscripts, self-publishing, jeffrey gitomer, tom peters, nick bantock, louise hay, jon stewart, milton glaser, i love new york, john assaraf, photography, illustrated books bestseller bestsellers business
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That's not the Book of Kells. It's the Lindisfarne Gospels.
lordhoot1 9 months ago
History aside, I love the visual progression (or regression.) :) The text layout of many (too many) books is boring now. Thanks for the video. Keep up the good work. (Get rid of the bad.)
Solomohn 3 years ago
Lies, he put the real calligraphers out of business right away and hired specialized Captialistic Letterers & Miniature artists to enhance his books which were printed in a style of print that duplicated a specific calligraphy hand. The other two professions lived on for about a hundred years before they too were killed off.
Furthermore, Gutenberg did not invent printing or the printing press. He stole the technology from the Chinese and simply made it into something he could sell.
LoneKnight6212 3 years ago