Chris Anderson Describes "The Long Tail"
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Uploaded by SPPC1 on Jun 2, 2008
Stanford Publishing Courses: http://publishingcourses.stanford.edu/
Chris Anderson wrote "The Long Tail" and also works for Conde Nast as Editor-in-Chief of Wired magazine. He describes how a large media company might engage audiences taking into account what he has observed in his book.
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