The Late Age of Print, Ted Striphas

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Uploaded by on Jul 2, 2009

Striphas investigates the everydayness of books that he claims is intimately bound with: "a changed and changing mode of production; new technological products and processes; shifts in law and jurisprudence; the proliferation of culture and the rise of cultural politics; and a host of sociological transformations" (5). His main argument is that books had been integral to the making of modern consumer culture in the 20th century, as they were one of the first commercial Christmas presents, and today are responsible in part for the fall of that consumer capitalism into a society of controlled consumption, a term that he borrows from Henri Lefebvre. He convincingly shows that book publishing pioneered the rationalization and standardization of mass-production techniques in that the massive quantities of book production required efficient production processes and the move toward an hourly wage. Ultimately, The Late Age of Print investigates how books have become ubiquitous social artifacts entrenched with the everyday. His book successfully proves that book circulation is, and has always been, a political act because the circulation of books embody specific values, practices, interests, and worldviews (13). And as such, the practice of circulating books embody struggles over particular ways of life.

What does this mean for the late age of print (a term coined by Jay David Bolter to characterize the current dynamic era of book history instigated by media convergence where books remain central to shaping dominant and emergent ways of life)? Well, for some, like Sven Birkerts, author of Gutenberg Elegies, this is a crisis, a decline in the quantity (and the quality) of literature being read and it poses a real threat to culture in general.

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  • You can download the complete book for free at The Late Age of Print blog or on Scribd if you'd like a preview.

  • And no preview at Amazon? Big mistake. I was going to sample your book and most likely order it. Now I'm probably going to wait for it to hit the library. You might want to think about taking seriously the preview function at Amazon as a marketing tool, assuming your book can withstand this sort of preliminary scrutiny without scaring away potential customers...why else would you not allow Amazon to offer a preview of your book? Indispensable these days, I think.

  • One thing I would have liked for you to make clear in this trailer is what it is about books that you believe digital technologies are unable to duplicate. You seem to take for granted that we're all on the same page regarding what differentiates books from etexts and the like, and to content yourself with bypassing this question and taking as your starting point to the debate about whether or not books will survive without addressing this fundamental typological issue. Does your book cover it?

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