DRTV Marketing - Ready for Money

For over 2 years the original Ready for Money direct response tv commercial was ubiquitous on tv and cable. Produced by Last Second Media and it's president Frank Pournelle, the spot ran on nearly 1000 broadcast outlets in the US and Canada. Interestingly, the client paid nothing for the advertising, rather for each valid lead. What made the spot work so well? It featured bright over-saturated colors and upbeat music with actor portrayals that hit home to middle America. It was so new, it earned the nickname "the cartoon spot". This inexpensive update to the original READY FOR MONEY creative was produced to target female viewers and give legs to a highly over-exposed creative. To learn more about how to use DRTV marketing contact lastsecondmedia at lastsecondmedia.tv or call 1-800-334-4500

Category:

Entertainment

Tags:

• drtv
• lastsecondmedia
• readyformoney