Susan McDonald, '84, Vice President of Sales and Marketing for Career Concepts, Inc., focuses on four key areas of using the power of LinkedIn to work for you: your personal brand, marketing yourself, building a network, and effective ways to communicate with potentially new connections. She addresses how you can enhance your personal profile and brand, how to market yourself by "finding" your targets and helping your targets "find" you, how to build a network within your target segments, and what to say when reaching out through LinkedIn connections especially when "cold calling." Her presentation is followed by a brief Q&A session.
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