Thomson Reuters: Removing Barriers to Growth in Agriculture

Reuters Market Light is a subscription service providing farmers with commercial information that is personalized to the individual needs of each farmer. It includes local market prices, agri news, advisory tips and district-level weather forecast delivered daily via SMS to mobile phones in the subscriber's local language, enabling them to make better business decisions and enhance their incomes. As part of its Business Call to Action commitment, Reuters Market Light will expand operations throughout India where it is expected to reach several million farmers in the next four years.

Category:

Nonprofits & Activism

Tags:

• Reuters Market Light
• Thomson Reuters
• BCtA
• agribusiness
• mobile handsets
• SMS
• faremers
• advisory services