EON PRESENTS BRANDING THE PHILIPPINES: CHAMPIONING THE FILIPINO

EON The Stakeholder Relations Firm is proud to share with everyone the story of its flagship advocacy BRANDING THE PHILIPPINES: CHAMPIONING THE FILIPINO.

With the idea from EON CEO Junie del Mundo and former EON Deputy Managing Director Robert de Quelen, Branding the Philippines is an ongoing process of persuading more stakeholders to come on board for a country brand. In this video, Del Mundo and Director for Creative Strategies Jeannie Javelosa explain the challenges and opportunities we all face as a country that is still coming to grips with developmental issues.

With a country brand developed by a proposed National Branding Council, the potential to unite all touchpoints of a country's expertise gains more solid ground. We invite everyone to join EON in our advocacy to create a strong country brand for the Philippines.

www.eon.com.ph

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Produced by
EON The Stakeholder Relation Firm

Jeannie Javelosa
Creative Director

Angela Ureta
Production Consultant/ Scriptwriter

Rondell Torres
Production Coordinator

Tess Rivera
Videographer

Femi Katrina Cachola
Editing and Post-Production

Special thanks to:

Robert de Quellen

Simon Anholt

Treehouse Creative Village Consultancy Services

Nini Montemayor-Santos

"Brio" by Jesse Cook/ "Classical Soul" by Oscar Lopez/ "Awit ng Bahaghari" by Noel Cabangon/ "Rural Life" by Pat Kirtley/ "Amor de Mis Amores" by Francis Goya/ "Ako'y Pinoy" by Florante

No copyright infringement intended for use of all music and images.

Acknowledgements:

• Asian Institute of Management
• Ayala Foundation
• Bangko Sentral ng Pilipinas -- Investor Relations Office
• Business Process Outsourcing Association of the Philippines
• Chamber of Mines
• Department of Energy
• Department of Finance
• Department of Foreign Affairs
• Department of Tourism
• Department of Trade and Industry
• ECHOStore
• Financial Executives of the Philippines
• Hapinoy
• Joint Foreign Chambers of the Philippines American Chamber of Commerce of the Philippines Australia-New Zealand Chamber of Commerce of the Philippines Canadian Chamber of Commerce of the Philippines European Chamber of Commerce Japanese Chamber of Commerce and Industry of the Philippines Korean Chamber of Commerce of the Philippines
• Makati Business Club
• Management Association of the Philippines
• Philippine Association of Multinational Companies Regional Headquarters, Inc.
• Philippine Chamber of Commerce and Industry
• Philippine Tourism Congress
• Presidential Communications Development and Strategic Planning Office
• Semiconductor and Electronics Industries in the Philippines, Inc.
• SGV & Co.

EON The Stakeholder Relations Firm © 2011 All Rights Reserved

Category:

Nonprofits & Activism

Tags:

• Branding the Philippines
• Country Branding
• Philippines
• Tourism
• Investments
• Trade
• Foreign Policy
• Jeannie Javelosa
• Junie del Mundo