CBS & Pepsi and OMD - 'Monday to the Max' First-Ever Video-in-Print

Agency: OMD
Clients: CBS & Pepsico

With the severe downturn currently accelerating in the print industry, we identified the medium as ripe for innovation and re-invention. The goal was to do something in print that would ensure the integrated messaging for CBS and PepsiMax would come to life and for the first time organically tie the print medium to a true television experience. As a centerpiece to its 2009 Fall Season launch campaign, CBS, with new promotional partner PepsiCo, introduced the first-ever use of video in print advertising. Introducing readers of a magazine to the allure of sight, sound and motion and directly delivering consumers CBS and PepsiMax video content on the printed page.

To read the full case study, visit
http://www.effie.org/winners/showcase/2010/4567

© Effie Worldwide, Inc. All Rights Reserved.

Category:

Education