Polar Bear

Your flight has an impact. Plane Stupid's new cinema ad, written and commissioned by creative agency Mother and made by production company Rattling Stick. Director Daniel Kleinman.

www.planestupid.com
www.motherlondon.com
www.rattlingstick.com

Project name: Polar Bear
Client: Plane Stupid
Brief: We wanted to confront people with the impact that short-haul flights have on the climate. We used Polar Bears because they're a well understood symbol of the effect that climate change is having on the natural world.
Creative agency: Mother
Copywriter: Mother
Art director: Mother
Planner: Mother
Agency Producer: Mother
Production company: Rattling Stick
Director: Daniel Kleinman
Producer: Johnnie Frankel
Editor: Adam Spivey @ The Quarry
Post-production: MPC
Sound Design and Audio Post Production: Anthony Moore @ Factory
Cinema Mix: Anthony Moore @ Factory & Andy Humphreys@ 750mph
Humphreys@750mph
Exposure: Cinema, Online

• Category

  Film & Animation

[maxaru]

Well, today I learned that global warming creates spontaneous polar bear corpse storms, damndest thing I've seen in a while.

[beepoppab]

Actually only about 15% of greenhouse gas is produced from transportation, planes included. Most is caused by poorly or unregulated manufacturing and waste removal processes in third world nations. Places like India that burn a lot of their waste, or China that burns a lot of E-Waste.

[敦士 横田]

Oh...

[VanitasZD]

I never said yay or nay, read the conversation again kid. ;)

[sfakasswannabe]

WTF you sick cunt, you admit to getting your dick sucked by your mother? Perverted fuck.

[VanitasZD]

I least I can get a dick-sucker lmfao.

[sfakasswannabe]

ur a kid and ur mummy sux ur dick

[Iad83]

Someone's buick just got totaled. :(

[VanitasZD]

Quite an original response, kid.

Yeah...I figured you didn't know what I was talking about.

[sfakasswannabe]

Your mother must be sucking your cock.

[VanitasZD]

You must not know what PETA is lmfao. Are you daft, kid? Go look up PETA and you'll understand the ideal behind that comment.

[sfakasswannabe]

Yes, because they dropped real bears from a plane.