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Interview de Mercedes Erra, PDG d'Euro RSCG Worldwide

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Uploaded on Oct 24, 2008

Après une période de tâtonnements, le digital prend une place centrale et inéluctable dans les stratégies de communication. Il nest plus simplement un élément supplémentaire à prendre en compte dans le paysage médiatique, il a réellement modifié les comportements et les modes de raisonnement. C'est pourquoi Limelight vous propose quelques témoignages d'expert dans la matière.

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