Four Peaks - Tom Mara

Igniting Loyalty: The Passion of Fans in the Northwest

The Pacific Northwest's community-centric approach to doing business means that its citizens' enthusiasm for a person, product or project can be readily transformed into a more enduring relationship. Can local institutions use new media outlets to ignite passionate loyalty amount their "fan-base" of viewers, listeners, customers or members? Is there a secret sauce that's readily available to other like-minded organizations?

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Education

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