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The Shins - It's Only Life (Official Music Video)

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Published on Jul 11, 2012

This Hiro Murai-directed clip features James Mercer trapped in an apocalyptic suburbia by a group of monsters.

Director: Hiro Murai
Prod. Jonathan Wang
Executive Producer (Doomsday) Danielle Hinde
Executive Producer (Pitchfork) RJ Bentler
AD. Jesse Fleece
DoP. Will Basanta
Production Design. Jason Kisvarday
Art Director. Alisha Sullivan
Editor. Mandy Brown
VFX. Bonnie Brae
Color. Brandon Chavez (New Hat)
Prod co: Doomsday Ent
Commissioner: Saul Levitz (Columbia) / RJ Bentler (Pitchfork)

More Music Videos: http://bit.ly/J27abt

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Top Comments

  • katxnaasty

    This song always brings comfort to me. I just remind myself it's only life.

    · 30

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  • hansoman12

    Love this. This is awesome.

    · 27

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All Comments (427)

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  • John Smith

    I'm pissing me off that I cant remember the other popular song that used this same progression

    ·

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  • boyfromzambia

    This is a total reference to The Village by M. Night Shyamalan! Yup, the song would go perfectly to the movie

    ·

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  • Samuel Bovard

    Don't think this is about something as simple and extreme as death. Darkness, sure, but not death. Look at the lyrics. 'Doesn't have to be so dark and lonely.' He has pain -- pain he didn't have as a kid. As a kid, free of the imminent baggage adult life brings, you innately recognize 'it's only life.' This 'rabbit hole' signifies the darkness one can easily slip into -- but that doesn't mean death. Depression, maybe. But not death.

    ·

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    in reply to TrufflesWorthington (Show the comment)
  • savanna taylor

    I will never tire of this magical song.

    ·

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  • Isai Emery

    Genial, Canción! n.n <3

    ·

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  • Jeffrey Disney

    For you, Angela L.. This song will forever remind us of each other.

    I'm glad we're "connected" still.

    ... I think.of you often. I know it's mutual.. It's only logical.

    ·

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  • Hannah Foster

    Favorite song, basically, ever.

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  • eggmaaan

    The Shins and The Eels make the best videos (and songs).

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  • Verdugo RE

    Is it me, or would this song would be great for a montage of the walking dead game by telltale

    ·

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  • Leada Taghipour

    Besides New Slang, this is my next favorite.

    ·

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