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PhilaU: Business Bridge Program Overview

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Uploaded by on Oct 29, 2009

Converted from a PowerPoint presentation and part of Philadelphia University's Strategic Plan, the Business Bridge Program builds on the designers unique critical-thinking skills. The program begins with a customer-centric overview and conceptual mapping of business with a focus on highly innovative companies such as: Apple, Proctor and Gamble, ZipCar, Google, Facebook, Twitter, YouTube and others. Utilizing these innovative business models as a framework, students will be introduced to analytical business tools including: financial modeling, marketing strategy, management and operations.

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