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Published on Aug 3, 2012

This is a pair of Levi's®,
buttons and rivets and pockets and cuffs,

and the thread that holds it together.

When the road gets rough and the sky gets jumpy and the stars start falling on top of your head and the waves start breaking against your legs;

It's the thread in your seams that's tied to your dreams.

It's the sole in your feet that keep the beat;

You're gonna be great, you're gonna be great, you're gonna be great;
You're gonna find the cure, you're gonna be famous, you're gonna be shameless.
Spittin' seeds in the wind, tap dancing with your shoe laces pinned, to the back
of a bus at the end of the road, at the bottom of the ninth, with a crown on your head

You're a queen, you're a king, you're the solo act in a sold out show at a six story stadium, and you're proud, you're a hero! You got a hero's grip. Swingin' by a
single stitch. You follow your heart, follow the leader, you're the leader;

Are you joking, are you breaking, are you shaking? You're the next living leader of the world. You're a kid. Holding onto the thread. That holds it together.

This is a pair of Levi's®

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Top Comments

  • Trevor Nelson

    I love Deborah Pena. I am her biggest fan because of this commercial. I'll put up with the silly pants poem for that laugh at 0:54.

    · 8

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  • Keith Gan

    Seriously it's just a pair of jeans.

    · 7

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All Comments (983)

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  • b frank

    that final shot and angle, though. just awesome.

    ·

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  • mac Cea

    what I really like about these commercials is the artistic point of view, that they will sell you an idea that you could look like the models and have that life style but you will never have it because It doesn't exist, you will just have a pair of jeans.

    ·

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  • slyfoto

    tipical American commercial.... piece of shit! "U R the bigger faster skinny bitch " ...fF you

    ·

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  • solamentestephanie

    i just wished they made levis in america. such an american brand, always talking about american things but made in china. not cool

    ·

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  • anyamjerrylee

    is the coat guy at 0:49 wears levi's? what model?

    ·

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  • chris omale

    i love the spoken word poetry, very creative

    ·

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  • Alex Thibou

    I loved this commercial. I hope they do more like this but this alone made me check out their jeans and I have since bought 4 pair (and counting) I love the laughing girl at the end. She's beautiful. The poet is awesome too.

    Who is the poet?

    ·

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  • Alex Thibou

    I loved the poem. The whole thing.... but yeah I was blushing when she laughed at the end too. She's gorgeous.

    ·

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    in reply to Trevor Nelson (Show the comment)
  • Sara Barghash

    Well this what I would call a commercial that reflects originality and some groups hard work

    ·

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  • djanavol

    who is the asian man!!!

    ·

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