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Obama Campaign Parody

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Uploaded by on May 23, 2009

This is a video project for the POLS/COM 306 class at the University of Washington.This film seeks to highlight how campaigns are ran to gain votes from different demographics, in this case the youth vote. It portrays how Obama has become more "celebritized" than any other President and one of the reasons he acquired so many votes. In this parody of the Obama campaign, managers sit down with Obama to discuss possible demographics to target for votes. They realize that some groups are too difficult to win over and are more difficult to sell a brand to with exception of the younger vote. Obama then immerses himself into the college life to show that he is "cool" and can relate to that generation. Through this branding process the "Obama" brand is realized and he is then able to capture the youths vote.

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  • Michelle you totally stole the show! The audio could be better.

  • haha Obama attended morning bar!

  • lol loved it!

  • Haha, that was awesome

  • Good job guys!

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