Uploaded by Steveology1 on Oct 18, 2011
During the Silicon Valley Brand Forum panel Rod Swanson shared a story that affected him on a personal level, but also gave him insight to understanding the human side of the branding process. I'll let him tell you his story.
For More Social Media Smart Practices Visit The @Steveology Blog Here http://stevefarnsworth.wordpress.com/
This video was shot at the Silicon Valley Brand Forum's "Brand Implementation Across All Touchpoints" event in April 2011. The event host was Applied Materials, and it was sponsored by Siegel+Gale and Jolt Social Media.
Interviewed:
Rod Swanson
Senior Director, Brand Integration
Electronic Arts
About Steve Farnsworth @Steveology
Steve Farnsworth provides strategy, training, and implementation for integrated digital/social media, online marketing, brand journalism, content marketing, and lead generation for technology-based companies. His client hire Steve to increase customer preference for their brand, shorten their sales cycles, and generate better qualified leads. Contact 650-331-0594 to see if working together makes sense.
Category:
Tags:
- Rod Swansen
- Electronic Arts
- Brand
- Branding
- Implementation
- Strategy
- Silicon Valley
- Silicon Valley Brand Forum
- Applied Materials
- Social Media
- Steve Farnsworth
- @Steveology
- Steveology
License:
Creative Commons Attribution license (reuse allowed)
-
2 likes, 0 dislikes
-
As Seen On:
Business 2 Community
5:29
Understanding Digital & Social Media with Basil C. Puglisiby PuglisiConsulting282 views
1:34
What's The Role Of Branding In Social Media? (Commentary)by Steveology185 views
24:14
#1: Rise of Social Mediaby SASsoftware577 views
2:02
What Is The Key To Having A Strong Brand?by Steveology186 views
8:15
ASPE - Internet Marketing Implementationby ASPEInc275 views
4:11
Social Media Analyst Secrets _Plug & Play_ Service everyone is raving aboutby SocialMediaAnalyst336 views
1:26
Do You Know What The Elephant In The Room Is When It Comes To Branding?by Steveology1122 views
0:08
Electronic Media Brandingby NastraThomas82 views
3:21
Swanson Family Racingby OVMProductions157 views
1:05
How Should A Company Respond To Negative Social Media and Blog Comments?by Steveology1231 views
2:18
How Can Companies Evolve Their Social Media Efforts And Achieve Best Practices?by Steveology194 views
2:13
What Is The Best Strategy For Creating An Influential Personal Or Corporate Blog?by Steveology1296 views
5:56
How Can You Use Twitter To Beat The Competition?by Steveology1175 views
1:09
Creating A Powerful Integrated Social Media And Communications Strategyby Steveology1100 views
1:28
The Key To Starting A Successful Blogger Outreach Programby Steveology1506 views
1:08
How Do You Help Senior Executives Master Social Media?by Steveology199 views
4:03
Logitech HD Pro Webcam C910 Reviewby Steveology1191 views
9:34
What Is The Tao Of Twitter? Author Mark Schaefer On Twitter's ROI.by Steveology1111 views
1:09
The One Thing You Can't Forget When Rebranding Your Companyby Steveology1129 views
10:49
Avinash Kaushik on The Value of Social Mediaby sharetogain829 views
- Loading more suggestions...
Link to this comment:
All Comments (0)