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Killing us softly - Advertising image of women Part 3

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Uploaded by on Jan 26, 2010

Jean Kilbourne's pioneering work helped develop and popularize the study of gender representation in advertising. Her award-winning Killing us Softly films have influenced millions of college and high school students across two generations and on an international scale. In this important new film, Kilbourne reviews if and how the image of women in advertising has changed over the last 20 years.

With wit and warmth, Kilbourne uses over 160 ads and TV commercials to critique advertising's image of women. By fostering creative and productive dialogue, she invites viewers to look at familiar images in a new way, that moves and empowers them to take action.

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Uploader Comments (mindinflow)

  • Where can I find the original Killing us Softly she repeatedly talks about? Is it uploaded somewhere?

  • @doewned I think it is i allready watched it like three times so its not hard to find i geuss google it ;)

  • nice point but WHERE IS THE ANSWER?!?!? PLEASE tell me what movie to watch that shows the perfect epic girlfriend/wife. or evenjust your top 3 would be a great help. i know what i like but that isnt getting me anywhere so maybe i am too picky. PLEASE RESPOND TO THIS POST !!!!!

  • @shaunesaunders Just learn to love yourselve

  • I agree with alot of what your saying. But I also notice how your talking about looks and how cosmetics change us into what the ideal person is.. Aren't you wearing makeup?

  • @HafeFull Youre asking this to me or to Jean ?? Cause im just a regular man, so no i dont wear any make up. Make up is for those who are ashamed to show there real face to the world, its like a medicine for this people to get some attention because there affraid they wont be gettin this with a natural face.

Top Comments

  • i love this woman,she speaks the truth

  • very good. I wish more people would watch this

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All Comments (59)

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  • These videos make me so angry I cry

  • I am a young woman actually going to school for Graphic Design and Advertising. So yeah...(and i thought lawyers where the scum of the earth) this is providing a great deal of info on what NOT to do and believe me I'm going to try to remain a descent human being if it kills me lol BTW teacher showed the first ten minutes in class.

  • I love this presentation by Ms. Kilbourne, but at the same time I'm distracted: she is such a total MILF! Am I right people!?

  • watching this makes me sick. i'm so ashamed of our culture. parents need to teach their children some real values so that evil advertising like this doesn't faze them.

  • @HafeFull There is a difference. Expressing yourself with makeup versus, not feeling like youre pretty enough for the modern world if youre not wearing make up.

  • @HafeFull she isn't advocating for banishing make up and all products, but rather the way women are used to sell them, as objects, sexualized, child like, and like zombies. Ads that don't put that message across aren't a problem obviously.

  • How can I love myself? I'm a guy with c cups.

  • She speaksTRUTH! its like all other subliminal messages brain washed and fed into our subconcious mind. We are not aware of the effects but they are there, and thats the purpose of ads and movies, music, and even cartoons. 2keep us blind so they can control us and we continue BLINDLY living the "AMERICAN DREAM" standard, not realizing that theres more to life than what we are fed. Like FLOURIDE in water and toothpaste. FLOURIDE is bad, but as long as they keep ""tellin us" its good it must be!

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