Water ink - BDDP Unlimited and Solidarités International

To mark World Water Day, on March 22nd Solidarités International and its agency BDDP Unlimited will roll out a campaign to build awareness of the scourge of undrinkable water.

Today, it is estimated that 3.6 million people, including 1.5 million children under the age of 5, die every year of diseases borne by unhealthy water, making it the world's leading cause of death.

Yet the public isn't aware of it and political leaders do not demonstrate the drive it takes to end the terrible deaths. The campaign calls on journalists to spread awareness of this scourge and appeal to readers to sign a petition that will be personally handed to the French president during the 6th World Water Forum in March 2012.

To evoke the silent and invisible threat of unhealthy water, BDDP Unlimited opted for a minimalist approach that is both visually appealing and surprising, using water and ink exclusively. The spot shows the power of ink to reveal the invisible.

The spot, created by BDDP Unlimited, produced by Hush and directed by Clément Beauvais, a young director, illustrator, musician and photographer. His multiple talents and mastery of various techniques enabled him to both create the drawings and direct the spot.

The campaign will be seen from mid-March on TV, in cinemas, on the Internet and in print. A dedicated web site, www.votregouttedeau.org, will gather signatures for the petition.

• Category

  Nonprofits & Activism

[AtavistArise]

Water kills more than millions, it's an epidemic. I mean, look at the facts ONE HUNDRED PERCENT of people who drink water DIE.

[TheGt4d]

Brawndo! It's got what plants crave!

[Lane Hatcher]

Absolutely gorgeous, and an excellent way to convey an important message. Water that has been contaminated kills millions of CHILDREN, not to mention their crops, their livestock. This is a wonderful campaign.

[aquaspreyas]

You can't empathize with someone who is dead

[chiazkyhuang]

thats just the symbolic meaning of death. no biggie

[romanianskill]

Seen a lot of scare tactic shit like this recently, I don't think there's a person alive that doesn't regularly drink water and I don't know anyone who has died from it. The internet is such an amazing tool why do people use it for hoaxes, chain mails and lies? Such a shame.

[Syun Chen]

awsome metaphor

[Obakki]

Obakki Signature scarf campaign. Be a part of the movement. Learn more from the video on our youtube channel.

[Eunyoung Ham]

wow...idea is amazing

[Chosun Shepard]

DUH! because ELECTROLYTES!