Jabulani... Adidas leadership in product design

Adidas branding leadership led to its achivements in product design, as the CEO points out: soccer is the soul of Adidas, and the world cup is soccer`s ultimate celebration. Adidas found resources in its roots, used its expertise to provide a product with a meaningful design and an excellent product. Several companies could use this best case practice to improve their brand, the first example that comes to mind is Nokia.

Category:

Sports

Tags:

• adidas
• world cup
• south africa
• marketing
• product design
• brand
• branding
• innovation