Made in Germany | Exploring Logistics

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Uploaded by on Feb 18, 2009

Germany is in the midst of a financial crisis - the economy is in recession,production figures are falling and output is down almost everywhere. Despite that,the Hamburg logistics sector is convinced it will need new staff in the medium term. Companies want to attract school students as potential apprentices.Alarmed by projections of a future lack of qualified staff,logistics companies in Hamburg want to boost their public profile. Their message: the crisis will be overcome for the service providers of the delivery branch by the end of 2009. The next few months can be bridged by working off contracts piled up during the recent boom years. But how can the sector attract future logistics workers? One answer: by inviting young people to take tours of logistics companies - such as the freight section of Hamburg Airport. Our reporter Holger Trzeczak went along with some possible future apprentices.

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