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Uploaded on Sep 30, 2010
In-house design teams are our heroes. They design, build and refine the web sites and applications we use on a daily basis. They see projects through to completion and deal with tough decisions along the way.
From time to time, consultants are brought in to augment an in-house team. As someone who has spent years on the inside, Andrew has identified key areas where in-house teams can make changes to bolster their team's abilities and value within an organization.
Using real examples from his time with Zappos.com, Andrew explores these issues from both the in- and outside perspective. Through this practical point of view, Andrew will offer tactical ideas to address these issues, enabling in-house teams to focus on what they do best: design.