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13 Catalyst Investors Digital Media Panel: Reliable Demographics?

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Uploaded by on Apr 23, 2009

Advertisers have less money but insist on their money working harder. The available means of measurement has varying degrees of veracity depending on who you talk to. George Fox makes the point that because of what is possible by interacting with the readers/users the kind of data one gets is more sophisticated and richer than what was available before. A publisher can act on this information in a lot of different ways to improve on their value to an advertiser.

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