Phorm CEO Kent Ertugrul talks to paidContent:UK

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Uploaded by on Jun 3, 2009

Patrick Smith interviews the CEO of controversial on-ISP behavioural ad target Phorm at the launch of its new Webwise Discover service. For full story, see http://www.paidcontent.co.uk/entry/419-phorm-discover

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  • On behalf of the FREE,many would like to say,Phuck off;leave us alone.We love whatever little PRIVACY we have left,if any.We did not ask for,we do not want,and we never will require your "services";even if it is "free".The INTERNET works fine without it!!!

  • Why doesn't Kent just admit that Webwise is ready for launch, but no ISP want's to be the first to launch it because of the privacy issues?

    Also, if, as Kent says in that interview, consumers really like the product and are eager to use it, then why not make Webwise opt-in. If it is as popular with consumers are Kent says it is, they will be flocking to sign up.

    I, for one, will not be going anywhere near any ISP which uses this or similar technology.

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