Xerox CTO Sophie Vandebroek Keynote at OnDemand 2009

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Uploaded by on Apr 2, 2009

Learn more at http://www.xerox.com/innovation/enus.html

Xerox CTO Sophie Vandebroek discusses highlights from her On Demand 2009 printing tradeshow Keynote Address, "Turning Inspiration into Critical Customer Assets." Sophie emphasizes the Xerox innovation department, responding to trends of the information age, such as mass customization and specialization products. By offering new workflow products and services, Xerox is helping the business world become more efficient, as well as more environmentally responsible.

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