Are You Testing Your Assumptions?

Are you doing stuff today based on assumptions?

We make many decisions based on our own assumptions. If your like most people your daily actions are driven by these assumptions.

Now more than ever it is important to continually question your assumptions.

Are You Testing Yourself?
Assumptions are not bad but they do need to be kept in check. Many of the breakthroughs in science and business came from testing what everybody assumed. It was assumed that there were only 109 Elements in the Period Table... since 1994, six new elements have been discovered.

Common Business Assumptions
Everyone will love my product/service as much as I do.
A good product/service will sell itself. ...or... If I build it, they will come and buy it.
In this business, I must purchase (build, own, have rent, show, etc.) _____________.
My competitors have ______________; therefore I must also.
My customers expect me to have __________.

Operating daily on false realities without the benefit of reality testing is a recipe for failure.

You can't go anywhere online without seeing someone mention that you should be engaging social media. I've noticed something though. It seems for every glowing success story in social media I can point to 7 or 8 examples what I would consider failures.
Everybody is assuming that social media will make a difference in their business. They are assuming that if they get in twitter, facebook, and youtube that this will drive sales. Is this really true?
That is one of the problems with social media. People and companies dive in assuming that their prospects or customers want to connect with them in social space. Many times they find that's not what people want.

How to test assumptions:
What has worked?
Numbers or proof?
Challenge assumptions often
Bring it to the end

Category:

Howto & Style

Tags:

• assumptions
• assume
• how to test assumptions
• social media
• business
• business advice
• business tips
• personal development

[migoldmusic]

WOW! LOVE THIS!!!!!!!!! Awesome

michelle gold

Music Described as celine Dion and Beyonce meet yeshua (Jesus) in Jerusalem

[famedmlp]

ass u me when one assumes.