Teradata PARTNERS 2011 Sneak Preview: Kathy Koontz - Nationwide Insurance

More Info http://www.teradatariver2.com ; Invitation: join@teradatariver.com

Kathy Koontz
AVP, Customer Information Management
Nationwide Insurance
koontzk1@nationwide.com

PARTNERS Session:
Tuesday, Oct. 4 @ 11:00AM
Room 23

"Nationwide Insurance embarked on a journey three-years ago to use analytics to make its strategy of differentiated customer care and treatment real as customers interact with its sales and servicing associates. By using our Teradata data warehouse, Aprimo MRM/MCM solution, advanced analytic techniques, business process integration and strong change management, we now prioritize the outbound sales activities for our exclusive and direct agents and deliver analytic insights to customer service agents to allow associates to have the right conversation with the right customer at the right time to drive improved acquisition, retention and share of wallet.
This provides Nationwide with the ability to reinforce our brand promise during every customer interaction.
The program has shown extraordinary results providing an almost 100% increase in retention for certain customer groups for some agents."

Category:

Science & Technology

Tags:

• Teradata
• Teradata PARTNERS Conference
• PARTNERS
• Kathy Koontz
• Nationwide Insurance
• CRM
• Analytic Strategy
• Data Warehouse
• DWH
• Sales Activities
• Analytic Insights
• Customer Service
• Acquisition
• Retention
• Customer Interaction

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