How do you like your Vegemite?

Latest advertising news: adnews.com.au

Kraft Foods Australia is undertaking the biggest advertising push for Vegemites in more than two decades, with an integrated campaign created by JWT Melbourne. The campaign, which launched on Sunday 20 July 2008, taps into the unique brand truth about Vegemite, that people are highly individual about the way they eat it. The campaign incorporates outdoor, print, POS, digital, and TV.

Advertiser: Kraft Foods

Creative Agency: JWT Melbourne

Creative Credits: ECD Richard Muntz, art director Keith Nicolas, writer Scott Glennon, director strategic planning Angela Morris

Production Credits: The Guild

Media Agency: MindShare

Category:

Entertainment

Tags:

• advertising
• vegemite
• kraft
• JWT
• Melbourne