Brita: Change from DDB Canada
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Uploaded by appliedartsmag on Apr 19, 2010
A TV spot from DDB Canada for Brita. Posted on the Applied Arts Wire at http://www.appliedartsmag.com/blog
- 1 likes, 0 dislikes
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@jpwpcp just found out. It's called "A Fleeting Chance" by the British Columbians
jpwpcp 1 year ago
great video. what's the name of this song?
jpwpcp 1 year ago
The Earth needs Brita.
Yes, its bold and dramatic copy. The problem is that many people will find it a huge stretch to say that an entire PLANET actually needs a particular brand of water filter. Its pretty ridiculous to suggest that the Earth needs ANY single man-made product or brand for its wellbeing.
Bold copy that makes big statements are often good. But I think this Earth-needs-Brita statement wont have the emotional effect theyre after.
See the AaronWagner7000 blog for more.
AaronWagner7000 1 year ago
Original song by Vapor Music Group ;o)
thr0b 1 year ago