Coca-Cola Content 2020 Part Two

The media landscape is a very different beast today than it was even 5 years ago. Then agency-led television commercials dominated how we channel our marketing. The very fact you are reading this here proves that things have changed. Coca Cola have always been at the forefront of innovation. In this video Jonathan Mildenhall, Vice-President, Global Advertising Strategy and Creative Excellence at The Coca-Cola Company is the person responsible for leading global creative vision and strategy for the Company's portfolio of global brands. In this video he explains how Coke will leverage the opportunities in the new media landscape and transform one-way storytelling into dynamic storytelling hoping to add value and significance to peoples lives. Jonathan describes the challenge of content creation in an enlightening way, reminding us that "every contact point with a customer should tell an emotional story".

Follow Jonathan Mildenhall on Twitter https://twitter.com/#!/Mildenhall

• Category

  Film & Animation

[rossirealestate]

WOW, thank you: Jonathan Mildenhall, Vice-President, Global Advertising Strategy and Creative Excellence at The Coca-Cola Company

[So Yie Lam]

TRUE! only this way you can win the consumer's mind, soul and heart! love how this story been drawn! and of course to inspire people how to create liquid ideas!

[doris orbs]

Totally JAZZED by Jonathan's brilliance. Emotional intelligence is liquid and linked to all effective business strategies...and yes, should drive marketing. Great language relevant, visuals, music and length! Excellent! Iterate, iterate, iterate!

[dragonglitter101]

And this is why Coca Cola is and will always be my fav brand!! <3 it!!

[Trevor Cherewka]

When you were speaking about research you mentioned that 20% is in abstract and Bcube tools. Are you referring to understanding human behavior on a global level and if so are your test with subjects internally or online? As a marketer i found your presentation extremely enjoyable.

[nonkelpier]

I sent it to my entire board and management team for inspiration. Think this deserves a lot of attention for digital asset management companies and the core role DAM is playing into customer experience management. Pieter, CEO of ADAM Software

[Skedooosh]

I came here just for the drawing

[123AudioAds]

Conversation Creative - I love chapter 6. The future of content.

[Elena Chouw]

What a great tutorial!! Who needs an MBA? If only senior management can embrace & support this!

[TFster93]

incredibly creative, hats off!!!



[Angus Mark]

Really interesting - however there are some awful spelling mistakes - 'dollar multiplier principal'

'qualatitive'