Ogilvy on Advertising - a classic advertising primer

Quick flipthrough of one of the most important advertising books in history - Ogilvy on Advertising written in the 80's by David Ogilvy. You'll get plenty of nonsense free ideas about how to promote products using a wide range of tools, in print, TV, using direct mail etc. A wonderful material, easy to read and fun as well. For a more in depth review you can check http://www.slappyhue.com/2010/ogilvy-on-advertising-the-book-that-changes-my-...

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Education

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• books
• advertising
• review
• flipthrough
• marketing
• branding
• classic