How Suntrust Uses Social Media to Comply with Regulation and Engage with Customers
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Uploaded by BrianSolisTV on Jan 20, 2012
Brian Solis talks with Bianca Buckridee, AVP, Social Media Engagement at SunTrust Bank.
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Amazing. Every tweet. Somebody is actually listening. Loved the term client-centric. And the wtf bit is funny :) Better in text than people screaming it in your face I bet. MY bank. Love them. This made me proud--which is weird because it's a bank. lol
TheEdgeInterviews 1 month ago
Brian, again another great interview. Bianca's is a great example of companies who are aiming to be customer centric at an enterprise level. Also love the lighting in this episode. Can you tell us how your technical team delivered this "dreamy" clip? Love from Australia!
DigitalGodess09 1 month ago
Ohhhh LOVE this: "...higher you go up the ladder the further you get from the client sometimes making decisions based on analytics and data and not listening to the mom on the phone at the point of sale" Goes back to the whole ROI debate and I can't wait until we are no longer having that discussion. Thinking "Social Media" will soon just be "Social Business Initiatives".
tlchomeconrad 1 month ago
Brian thank you so much for this interview! There's so much to learn here and it is great to see a company who is embracing the technology and most importantly focusing on the message. Loving season 2 :-)
tommyisastrategist 1 month ago in playlist Uploaded videos