Blighty Tea - Ident

Most factual channels are tightly defined by programming genres, however we started with our viewers. What we discovered was an audience of both younger and older couples, who love their nation and are eager to get back in touch with Britain. And so, Blighty was born. We borrowed cues from the Entertainment genre and developed the channel proposition for Blighty: 'Bloody Brilliant Britain'.

The new channel needed to stand out in a dry, rational sector by creating a beacon brand that throbbed with entertainment and emotional values; an all-singing, all-dancing celebration of everything people love about Britain. The onscreen identity is based around a subverted multicoloured union jack that celebrates modern Britain in all its diverse glory, with idents celebrating Tea, Rain, Seaside and Chutney.

The newly re-designed brand has been extremely successful bringing new viewers not just into the channel but to the Factual pay-TV category. Since launch, Blighty has seen an increase in share of 20% and an increase in reach of 31%. Furthermore, UKTV has projected a payback of £4.29million over the next 4 years.

Category:

Entertainment

Tags:

• Blighty
• Ident
• Tea