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Aquarius - Fin de la era del marketing

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Uploaded by on Apr 13, 2010

En un potente ejercicio de marketing esta marca lo cuestionaba -supuestamente- porque el consumidor -y no los directivos de marketing- había decidido lo que hacía con el producto.

Ingenioso. Precisamente marketing basa todas sus decisiones estratégicas en la investigación de mercado. Escuchar al consumidor es, precisamente un ejercicio de marketing.

http://alfonsogadea.blogspot.com/2010/04/el-fin-del-marketing-no-ha-llegado.html

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