Speaking about Social Media: Challenges and Chances for Regional Newspapers and Local Media Suppliers and Resulting Effects for Journalistic Work and Ad Revenues, Daniel Kempf compared the social media and the mainstream media. The difference between these two types of media is that mainstream media are one way traffic and Social media are two way traffic, he said. Beside other things, Daniel stated that one thing that is common for both types of media is that is all about the money. If you look where the money comes from for investment into development of the new media?- the answer is, from the old (traditional) media.
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