Appy Fizz - Refrigerator 2007

Year: 2007
Brand: Appy Fizz
Title: Refrigerator
Duration: 60 secs
Client: Parle Agro
Agency: Grey Worldwide (India)
Production House: MFX http:// www.mfx.st
Animation Director: Sidney Tan

Awards:
• GoaFest 2007
Silver -- Beverages/Dairy Products
Silver -- Animation
Bronze -- Best Use of Music


After successfully creating a campaign launch (for television) for Appy Fizz, MFX continues on with a series of animation TVCs aimed at creating brand awareness for the apple-flavoured fizzy drink. The objective for this campaign was to span the brand across the full 360 degrees to help create a good amount of buzz for the brand during the festive season. The agency decided to do a viral as the medium is still in its developing stages in India.

Category:

Film & Animation

Tags:

• Appy
• Fizz
• MFX
• Drink
• Song
• Singalong
• Refrigerator